The BloomNet Blog

• Sharing Knowledge, Enhancing Success

  

  Nearly 20 years ago, a dream became reality as Alejandro Figueira, AIFD, CFD, started a floral design business in his native Venezuela. Not long after that, he came to America seeking to expand his opportunities and grow a following of loyal customers.

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• BloomNet Launches Floriology® NOW

  

  JACKSONVILLE, Fla.--(BUSINESS WIRE)--The Floriology® Institute, one of the country’s foremost centers for floral design and florist-related education, has announced the launch of Floriology® NOW, a unique online education resource for florists and other floral design businesses

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• Fresh Perspectives

  

  The 1-800-Flowers.com Local Artisan Collection showcases exclusive arrangements designed and inspired by talented florists from all over the United States. Designs for the collection are chosen from bouquets created at the Local Artisan Design Workshop, which is hosted each year by 1-800-Flowers.com at the company’s headquarters on Long Island.

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• How to Recover from Event Cancellations due to COVID-19

  

  The floral industry is adjusting to life during this COVID-19 pandemic.

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• Improving Your Webpage During Coronavirus

  

  One of the best marketing tools you have is your business webpage. Take this current downtime to clean it up, so it’s appealing to the eye.  

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• Social Media Marketing Tips for Mother’s Day

  

  The Coronavirus has turned the world upside-down, but the social media world is thriving. Facebook and Instagram have experienced a 40% increase in usage.

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• Marrying Technology With Growth

  

  When some business owners think of digital marketing, they can become intimidated. However, making digital strategies part of your marketing arsenal is not nearly as challenging as you might think, and the rewards can be highly valuable.

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• Preparing Your Shop for Mother’s Day During COVID-19

  

  With Mother’s Day in our midst, it is hard for florists not to worry about how Coronavirus will directly affect their sales.  According to the National Retail Federation, 78 percent of consumers say, that based on the current state of coronavirus, celebrating Mother’s Day is extremely important to them.  

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• Classic Blue, Center Stage

  

  Pantone, the worldwide authority on color trends has chosen Classic Blue (Pantone 19-4052) as the 2020 Color of the year – meaning that blue is likely to be on many brides’ lists of color choices.

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• How to Financially Prepare Your Shop for COVID-19

  

  Many florists are wondering how to stay afloat during these uncertain times. Thankfully, the Society of American Florists created a COVID-19 series of webinars to help your shop plan and prepare. This includes a webinar on “Financial Planning.” If you missed it, we are here with a recap of the tips you’ll need.   

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