The BloomNet® Blog

Welcome to The BloomNet® Blog, a unique opportunity to read updates and learn exciting content, while also offering a place for us to interact with our community of florists!

Recent Articles


Master your Google Business Profile to Increase Rank and Relevance

Stepping into the summer season, it's crucial to focus on your business's online growth. In this blog, We'll offer practical advice on how retail florists can effectively manage their Google Business Profile to increase the shop’s website rank and relevance. Google Business Profile, formerly known as Google My Business, is a critical tool for online […]

Sustainable Floristry: A New Era Unfolds as Research Results are Revealed

We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for […]

The Blooming Business Of June Weddings for Florists

June—the gateway to the summer season—comes with an aura of love and celebration. It's not just about welcoming the warm, vibrant weather but also the most popular month for anniversaries and weddings. This tradition stretches back to ancient times when June was named after Juno, the Roman goddess of marriage. For florists, June weddings mean […]

Sympathy Sales for Florists: the Power of Blooming Relationships

At a time when loss and mourning prevail, a beautiful floral arrangement can offer a quiet solace, a poignant tribute, or a vibrant celebration of life. Almost everyone understands the significance of flowers at funerals, both as a tradition and as a sincere gesture of sympathy. This provides florists with an essential role to play […]

Mother's Day 2023: Ensure Your Success

With Mother's Day just around the corner, the teams at BloomNet® and 1-800-Flowers.com® are here so you can look forward to a successful holiday. We've been hard at work, developing strategies, services, and partnerships to make this season as lucrative and seamless as possible for you. Let's explore the different avenues we're offering to help ensure your success this Mother's Day with BloomNet.

Multicolor roses

Valentine's Day Planning

Valentine's Day is one of the busiest times of the year for florists. Read on for helpful tips and advice on how to prepare for the holiday!