The BloomNet® Blog

Welcome to The BloomNet® Blog, a unique opportunity to read updates and learn exciting content, while also offering a place for us to interact with our community of florists!

Recent Articles


Environmentally-Focused Customers: What This Means for Florists

Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]

Mini Orchids

Elevate Your Valentine's Day Offerings with Mini Orchids

As we approach February, the air fills not just with a chill but with the anticipation of Valentine's Day, a prime opportunity for florists, retail florists, and floral hobbyists to showcase their best offerings. Among the myriad of options, mini orchids stand out as an exquisite choice that can significantly elevate your Valentine's Day collection. […]

Successful Florist with BloomNet

Floral Business Success with BloomNet Choice

Are you a florist, flower hobbyist, event planner, wedding planner, or perhaps you own a retail flower shop? If so, you're in for a treat! BloomNet Choice is here and ready to provide you with exciting offerings designed exclusively for floral businesses like yours. In this comprehensive guide, we'll explore the latest and greatest from […]

New Year, New Plants: A Flourishing Opportunity for Florists

Embracing Diversity in Plant Selection Welcome to a vibrant new year with BloomNet's Plant Program! As florists, retail florists, and floral hobbyists, the start of a new year is the perfect time to diversify your product mix. This year, we are thrilled to introduce a stunning array of plants to captivate your customers and enhance […]

Holiday Orchid Care: A Festive Guide to Flourishing Blooms

As the holiday season approaches and we ring in the new year, florists are presented with a unique opportunity to captivate customers with the enchanting beauty of orchids. Known for their elegance and exotic appeal, orchids can be a significant draw for customers looking for something special for their loved ones. In this guide, we'll […]

BloomNet’s New Plant Program: No Minimum Wholesale Plants

We’re thrilled to announce BloomNet’s Plant Program, a new initiative designed to enhance your purchasing experience by offering a diverse range of plants with simplified, reliable services. Each element of this program is fine-tuned to meet the dynamic needs of your business, ensuring convenience, variety, and impeccable quality. Explore an Exquisite Range of Plants We […]

Birthday month flower bouquets and arrangements

A Florist's Guide to Birth Month Flowers

When it comes to gifting flowers, most people think roses for romance, daisies for friendship, and so on. But have you ever considered choosing a bouquet based on someone's birth month? Imagine the delight of your customers when they realize you've made a bouquet so personal, it's practically got their name on it. In the […]

Master your Google Business Profile to Increase Rank and Relevance

By Renato Cruz Sogueco, AAF, PFCI Stepping into the summer season, it's crucial to focus on your business's online growth. In this blog, We'll offer practical advice on how retail florists can effectively manage their Google Business Profile to increase the shop’s website rank and relevance. Google Business Profile, formerly known as Google My Business, […]

Sustainable Floristry: A New Era Unfolds as Research Results are Revealed

We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for […]