A new chapter for Bloomnet
As the floral industry continues to evolve, so have we.
Customers are shopping across more platforms than ever. They expect faster delivery and real-time updates. Operational complexity has increased. It can feel impossible to keep up.
We see it. And we know that supporting your business also means helping you meet the expectations of today’s customers. Our responsibility is to make sure you have access to more demand, along with the tools and support needed to deliver on it with confidence.
Over the past year, that’s meant expanding access to new demand channels like Uber Eats, DoorDash, and Instacart through our Express program. It’s meant connecting you to on-demand drivers who are available when you need them. It’s meant improving routing, tracking, and the ability to capture photo proof of delivery so you have clarity and protection if delivery issues arise.
Today, you’ll also start to notice a refreshed Bloomnet look and feel that makes it easier to see everything available to you and how it all works together to support your shop.
It’s inspired by our members. Creative. Vibrant. Resilient. Always finding new ways to adapt and show up for customers.
But that’s not all. We’ve heard your feedback. There’s more work ahead, and we’re moving on it.
Alongside the rebrand, we’re rolling out a series of updates designed to bring more clarity, consistency, and ease to your day-to-day experience.
What's Changing
We’ve heard that working across different teams for your 1-800-Flowers business and Bloomnet membership can feel fragmented. We’re streamlining communications and policies across our businesses to ensure that you have clarity and alignment, with fewer handoffs and a more direct path to the support you need.
Next month, we’re introducing updates to create clearer, more consistent guardrails around cancellations for 1-800-Flowers.com orders. These aim to reduce situations where you’re impacted after an order has already been successfully fulfilled and delivered. These updates include:
- A defined limit of 10 days after the scheduled delivery date for cancellations, after which orders are no longer eligible for cancellations
- Customers will no longer be allowed to cancel orders on the same day of delivery once they are already out for delivery
- Orders with a valid photo proof of delivery will not be eligible for cancellations related to non-delivery, including orders left at reception for locations like offices, schools, and funeral homes
- Delivery fees will be paid to florists in cases such as attempted delivery due to incorrect address or recipient refusal
In upcoming seasons, you’ll begin to see a simplified 1-800-Flowers.com product assortment, focused on a tighter selection of hardgoods and floral varieties that are more practical to execute consistently.
We’ve updated our website to make it easier to navigate and new technology investments are underway to create a more connected, seamless experience across our platform.
Look out for more information about these changes in the coming months.
While our look and business are evolving, what matters most is staying the same. Our commitment to helping you grow your business, reach more customers, and navigate a changing industry remains at the heart of what we do.
This is a new chapter for Bloomnet. Built for you. Designed for what’s next.