The BloomNet® Blog

Category: News


Floriology® Institute Announces Exciting New Organizational Expansion

JACKSONVILLE, Fla.--(BUSINESS WIRE)--Floriology® powered by BloomNet®, the premier education authority in floral design and business, announces a pivotal transformation within its organization. As we bid a fond farewell to Jackie Lacey, AAF, AIFD, CFD, PFCI, Floriology’s long-standing Director of Education, we welcome a new era under Angelyn Tipton, AIFD, PFCI, who will be stepping into lead […]

Environmentally-Focused Customers: What This Means for Florists

Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]

New Year, New Plants: A Flourishing Opportunity for Florists

Embracing Diversity in Plant Selection Welcome to a vibrant new year with BloomNet's Plant Program! As florists, retail florists, and floral hobbyists, the start of a new year is the perfect time to diversify your product mix. This year, we are thrilled to introduce a stunning array of plants to captivate your customers and enhance […]

Sustainable Floristry: A New Era Unfolds as Research Results are Revealed

We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for […]

Multicolor roses

Valentine's Day Planning

Valentine's Day is one of the busiest times of the year for florists. Read on for helpful tips and advice on how to prepare for the holiday!