Sustainable Floristry: A New Era Unfolds as Research Results are Revealed

We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for everyone to explore.

This fascinating study, undertaken by a talented team of researchers from Mississippi State University and Texas State University, sought to uncover the often hidden perceptions of consumers with regard to the sustainability practices of floral providers. The research team delved into a variety of aspects encompassing environmental friendliness, sustainable sourcing, waste reduction, and many more facets of the green floristry paradigm. ?

The results? Insightful, revealing, and laden with potential.

The consumer pulse leans toward a more sustainable floral industry. The appreciation for environmentally friendly practices among consumers is not only significant, but it also represents a paradigm shift in the way they choose their floristry products and services. The study suggests that sustainability in floristry is no longer a nice-to-have, but an essential part of business strategy moving forward.

But this research goes beyond simply understanding consumer perceptions; it uncovers tangible, actionable pathways to make our industry greener and more sustainable. Our researchers have worked tirelessly to provide these insights, and we cannot wait to share them with you. Whether you're a retail florist, an industry supplier, or simply someone with an avid interest in sustainable floristry, there are pearls of wisdom in this study for everyone. ?

So, where do we go from here? As the saying goes, knowledge is power. But knowledge without action is futile. That's why we are planning a series of educational opportunities to bring this knowledge to life. We invite all stakeholders in the floral industry to partake in these programs, to take these findings and learn how to apply them in everyday practice.

Our invitation to you is simple: Let's grow together in sustainability. Let's embrace these findings, apply them in our businesses, and sow the seeds of green growth. ??

The full final report of our research study is available for free here. We encourage you to dive deep into the findings, reflect on what they mean for you and your business, and join us on this exciting journey towards #SustainableFloristry and #GreenGrowth.

The future of the floral industry is green. Together, we can make it a reality.