The BloomNet Blog
Welcome to The BloomNet Blog, a unique opportunity to read updates and learn exciting content, while also offering a place for us to interact with our community of florists! Be sure to check out one of the many categories to read more about the different areas of our Blog, and feel free to comment!
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How to Retain Customers
Having a loyal following can make or break a business.
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It's a Small World
Social media is a powerful tool capable of making the world a much smaller place. Just ask Wendy Andrade, AIFD, CFD, NDSF, FBFA, Cert Ed. Wendy, who is based in the United Kingdom, has used social sites to market her design inspirations, as well as her books focusing on wearable floral art, wire work and floral accessories, to an audience around the globe.
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Personalization
According to the Oxford Dictionary, personalization is defined as the action of designing or producing something to meet someone’s individual requirements. It is a great way to increase repeat sales by customizing each individual experience to a customer’s wants and needs.
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Take it To The Max
We’ve devoted a majority of this issue of floriology magazine to social media. Why? In today’s electronic-based marketplace, we believe social media is really THAT important to build your brand and business now and into the future.
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How-to Incorporate Phalaenopsis Orchids into Everyday Designs and Event Work
Phalaenopsis orchids are elegant flowers. They are great houseplants and are one of the trending blooming plants on the market. Their popularity is often due to their luscious blooms and long lifespan. If properly taken care of, they can last up to three months.
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Halloween Flowers to Incorporate into Your Designs
With Halloween right around the corner, customers may request some Halloween arrangements. You want to make sure you create a design that is creepy and enticing. You can do that by including flowers that fit in with the whole Halloween façade.
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World Cup Inspirations
Having the opportunity to attend the recent World Cup competition in Philadelphia was a humbling experience, but ever so inspirational. Watching the amazingly talented designers scrutinize such steps as stem placement really emphasized the importance of details for me.
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Studying the Elements and Principles of Design
If you want to become certified, you must go through and pass the certification tests.
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Artificial Intelligence and Digital Marketing
Artificial intelligence and digital marketing go hand in hand. Implementing AI allows digital marketing teams to analyze customer data and respond appropriately. Customer experience is improved and repeat sales increase.
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Floral Design Tips for Cymbidium Orchids
Cymbidium orchids are long, flowing flowers with multiple buds. Usually wrapped in plastic and a soft covering, cymbidium orchids are great flowers to use in floral designs. You can even use the orchid’s covering in your arrangements.
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