The BloomNet Blog

• It's a Small World

  

  Social media is a powerful tool capable of making the world a much smaller place. Just ask Wendy Andrade, AIFD, CFD, NDSF, FBFA, Cert Ed. Wendy, who is based in the United Kingdom, has used social sites to market her design inspirations, as well as her books focusing on wearable floral art, wire work and floral accessories, to an audience around the globe.

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• Personalization

  

  According to the Oxford Dictionary, personalization is defined as the action of designing or producing something to meet someone’s individual requirements. It is a great way to increase repeat sales by customizing each individual experience to a customer’s wants and needs.  

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• Take it To The Max

  

  We’ve devoted a majority of this issue of floriology magazine to social media. Why? In today’s electronic-based marketplace, we believe social media is really THAT important to build your brand and business now and into the future.

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• How-to Incorporate Phalaenopsis Orchids into Everyday Designs and Event Work

  

  Phalaenopsis orchids are elegant flowers. They are great houseplants and are one of the trending blooming plants on the market. Their popularity is often due to their luscious blooms and long lifespan. If properly taken care of, they can last up to three months.

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• Halloween Flowers to Incorporate into Your Designs

  

  With Halloween right around the corner, customers may request some Halloween arrangements. You want to make sure you create a design that is creepy and enticing. You can do that by including flowers that fit in with the whole Halloween façade.

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• World Cup Inspirations

  

  Having the opportunity to attend the recent World Cup competition in Philadelphia was a humbling experience, but ever so inspirational. Watching the amazingly talented designers scrutinize such steps as stem placement really emphasized the importance of details for me.

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• Studying the Elements and Principles of Design

  

  If you want to become certified, you must go through and pass the certification tests.

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• Artificial Intelligence and Digital Marketing

  

  Artificial intelligence and digital marketing go hand in hand. Implementing AI allows digital marketing teams to analyze customer data and respond appropriately. Customer experience is improved and repeat sales increase.

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• Floral Design Tips for Cymbidium Orchids

  

  Cymbidium orchids are long, flowing flowers with multiple buds. Usually wrapped in plastic and a soft covering, cymbidium orchids are great flowers to use in floral designs. You can even use the orchid’s covering in your arrangements.

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• Focusing on the Details

  

  Make photos and videos part of your social presence to highlight the intricacies of your floral artistry.

  

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