The BloomNet Blog
Welcome to The BloomNet Blog, a unique opportunity to read updates and learn exciting content, while also offering a place for us to interact with our community of florists! Be sure to check out one of the many categories to read more about the different areas of our Blog, and feel free to comment!
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How-to Reuse Dead Flowers
When running a flower shop, you aren’t always going to sell everything. Sometimes a certain flower or design are out of style or are too old to sell. Sometimes you just end up with dead flowers.
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Give and Take
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Creating a Memorable Customer Experience
In today’s market, the majority of purchasers are looking for more than just the purchase. They want an “Experience.” This trend is affecting the consumer marketplace in a huge way...including retail, restaurants, sports and many other markets.
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TrendTracker: Who’s buying flowers?
One of the most important aspects of a business is knowing who your audience is. Who are you selling to? What do they buy? Just like any other business, the floral industry relies on this information to thrive.
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How to Incorporate Calla Lilies into Your Designs
Calla Lilies are one of the most requested floral arrangements in the business, especially when it comes to weddings and sympathy. However, many florists run into problems when incorporating the flower. The stems have very high-water content, ensuring that the stems will break when pushed into foam.
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Posting, Sharing...Growing
“The awe factor” is what Kimberly Carter calls it. And it’s something that she works tirelessly to achieve in every floral design she creates.
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The Importance of the Cold Chain
Back in the day, flower shops got their flowers from the farm in town. Today, a florist’s inventory process comes from an entirely different hemisphere. That means that a lot could go wrong when shipping or receiving flowers.
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Incorporating Fall into Your Designs
Incorporate fall and all it entails into flower arrangements and designs in just a few easy steps. Summer is starting to slip away, and fall is right around the corner. Help transition the season by adding small touches and details into your arrangements to entice customers.
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Welcome To TrendTracker: Why it's Important to keep up with Floral Trends
Welcome to TrendTracker! This latest blog series, posted twice a month, covers insights into trends on floral design, décor, demographics, marketing, technology and consumer purchasing.
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AIFD Portfolio Book Project
The American Institute of Floral Designers (AIFD) is happy to present their first ever AIFD Portfolio book project. The institute has joined forces with Wildflower.Media to produce a comprehensive look at AIFD members’ styles.
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