The BloomNet Blog

• BloomNet® Teams with Card Isle® to Launch Greeting Card Program Available Exclusively to BloomNet Members

  

  JACKSONVILLE, Fla.--(BUSINESS WIRE)-BloomNet®, the floral and gourmet industry’s most innovative service provider, has teamed with Card Isle, the leading provider of print-on-demand personalized greeting cards, to create opportunities for retail members to take advantage of consumer demand for

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• Unwrapping Holiday Opportunities

  

  The National Retail Federation (NRF) has forecasted that this holiday season could deliver record sales during November and December 2021, with growth between 8.5% and 10.5% versus 2020. If correct, this would eclipse the previous record of 8.2% growth set last year during November and December.

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• Overcoming Challenges, Together

  

  The impact of COVID continues to be felt in countless ways across the globe. We’ve seen first-hand the disruption it has caused to the floral industry supply chain, with many florists experiencing challenges sourcing product, especially hardgoods, as well fresh floral.

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• Gearing Up for Seasonal Success

  

  Summer always seems to go so fast, and sure enough, autumn is almost here. That means it’s time for florists to turn their attention to the many opportunities the next few months will bring.

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• Helping Those In Need

  

  BloomNet will match member florist donations dollar for dollar, up to $5,000 that are contributed to the AIFD Foundation Catastrophic Fund. Grants, awarded from this fund, provide assistance to impacted florists with property damage resulting from a natural disaster.

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• It Was a Trifecta of Honors!

  

  We are delighted to share that the Florida State Florist Association (FSFA) recognized the significant contributions of our BloomNet team members and Napco brand during the organization’s recent convention celebrating its 100th Anniversary.

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• 2021 Holiday Trends: What You Need to Know

  

  It's a new year full of new fall & holiday trends - sourced as inspiration, designed to help grow your profits from your florist retail business.

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• 3 Easy Ways You Can Improve Your Shop's Digital Marketing

  

  Digital marketing strategy is a carousel when it comes to change and adaptation. Sprinkle in the floral industry and ordering online is more popular than ever before. How do you keep up with this evolving market?

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• Simple Floral Marketing Strategies

  

  Marketing is the tool for making a floral business will bloom.  

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• 3 Ways to Use Facebook LIVE to Promote Your Shop for Mother's Day

  

  Have you ever done a Facebook LIVE – either personally or professionally?

  Social media has opened the door to a world-wide audience; meaning it has also brought about its own form of complications when it comes to online marketing. Since this is available to anyone, you are now competing with every flower shop, grower and Big Box store in your area.

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