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Welcoming Spring with the Peace Lily

As we dive into spring, florists and floral enthusiasts alike seek out blooms that not only embody the season's beauty but also bring a sense of serenity and tranquility to their spaces. One such plant that perfectly fits this criteria is the Spathiphyllum, commonly known as the Peace Lily. Renowned for its elegant white flowers […]

Bright Spring Flower Arrangement

Trends of Spring: A Florist's Guide to Spring Floral Trends

As the chill of winter dissipates and nature awakens, florists eagerly anticipate the arrival of spring and the vibrant blooms it brings. In this blog, we delve into the intricacies of floristry, exploring the latest spring floral trends, and sustainable practices shaping the industry. Embracing Nature's Palette Spring is a season of color, marked by […]

Exciting News from Floriology Institute!

We bid a fond farewell to Jackie R. Lacey AAF, AIFD, PFCI, CFD, Floriology's long-standing Director of Education and extend a warm welcome to Angelyn Tipton, AIFD, CFD, PFCI, as Floriology's new Manager of Education! Angelyn brings over 30 years of experience in the floral industry, with a deep-rooted passion for floral education. Angelyn's life-long […]

Environmentally-Focused Customers: What This Means for Florists

Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]

Mini Orchids

Elevate Your Valentine's Day Offerings with Mini Orchids

As we approach February, the air fills not just with a chill but with the anticipation of Valentine's Day, a prime opportunity for florists, retail florists, and floral hobbyists to showcase their best offerings. Among the myriad of options, mini orchids stand out as an exquisite choice that can significantly elevate your Valentine's Day collection. […]

Successful Florist with BloomNet

Floral Business Success with BloomNet Choice

Are you a florist, flower hobbyist, event planner, wedding planner, or perhaps you own a retail flower shop? If so, you're in for a treat! BloomNet Choice is here and ready to provide you with exciting offerings designed exclusively for floral businesses like yours. In this comprehensive guide, we'll explore the latest and greatest from […]

Birthday month flower bouquets and arrangements

A Florist's Guide to Birth Month Flowers

When it comes to gifting flowers, most people think roses for romance, daisies for friendship, and so on. But have you ever considered choosing a bouquet based on someone's birth month? Imagine the delight of your customers when they realize you've made a bouquet so personal, it's practically got their name on it. In the […]

Master your Google Business Profile to Increase Rank and Relevance

Stepping into the summer season, it's crucial to focus on your business's online growth. In this blog, We'll offer practical advice on how retail florists can effectively manage their Google Business Profile to increase the shop’s website rank and relevance. Google Business Profile, formerly known as Google My Business, is a critical tool for online […]

Sustainable Floristry: A New Era Unfolds as Research Results are Revealed

We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for […]