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Welcoming Spring with the Peace Lily

As we dive into spring, florists and floral enthusiasts alike seek out blooms that not only embody the season's beauty but also bring a sense of serenity and tranquility to their spaces. One such plant that perfectly fits this criteria is the Spathiphyllum, commonly known as the Peace Lily. Renowned for its elegant white flowers […]

Bright Spring Flower Arrangement

Trends of Spring: A Florist's Guide to Spring Floral Trends

As the chill of winter dissipates and nature awakens, florists eagerly anticipate the arrival of spring and the vibrant blooms it brings. In this blog, we delve into the intricacies of floristry, exploring the latest spring floral trends, and sustainable practices shaping the industry. Embracing Nature's Palette Spring is a season of color, marked by […]

Environmentally-Focused Customers: What This Means for Florists

Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]

Master your Google Business Profile to Increase Rank and Relevance

Stepping into the summer season, it's crucial to focus on your business's online growth. In this blog, We'll offer practical advice on how retail florists can effectively manage their Google Business Profile to increase the shop’s website rank and relevance. Google Business Profile, formerly known as Google My Business, is a critical tool for online […]