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Environmentally-Focused Customers: What This Means for Florists

Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]

Sustainable Floristry: A New Era Unfolds as Research Results are Revealed

We are standing on the cusp of a new dawn in the floral industry, where sustainability, eco-consciousness, and a shared commitment to our planet play pivotal roles. We are delighted to announce that the results of our co-sponsored sustainable floristry research study by Floral Marketing Fund and the American Floral Endowment, are now available for […]