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Environmentally-Focused Customers: What This Means for Florists

Customers are willing to pay more to buy from florists who are environmentally focused, according to a consumer study. Consumers are keeping sustainability in mind, with more than half of participants in a recent study indicating their willingness to pay an additional 10% or more for products with sustainable attributes, including whether stores offer locally sourced, […]

Master your Google Business Profile to Increase Rank and Relevance

By Renato Cruz Sogueco, AAF, PFCI Stepping into the summer season, it's crucial to focus on your business's online growth. In this blog, We'll offer practical advice on how retail florists can effectively manage their Google Business Profile to increase the shop’s website rank and relevance. Google Business Profile, formerly known as Google My Business, […]