Join us in Dallas-Ft. Worth for BloomNet's Fresh Forum®.
Discover the latest in floral education and network with industry experts and other florists!
EVENT COST: Florists are Free
LOCATION: Botanica Wholesale Florist | 3208 International Place, Irving, TX 75062
PRESENTER: Michael Gaddie, AIFD
Floriology Instructor, Owner of Lloyd's Florist in Louisville, KY
Michael Gaddie is a prominent figure in the floral industry, with over 33 years of experience in the business, and a successful business owner. He and his wife Pam own Lloyd's Florist, a thriving floral shop located in Louisville, KY. The couple took over the business in March of 1999 and have since expanded its reach, providing top-notch floral arrangements to customers in the region.
EVENT SCHEDULE
Check in and Florists Roundtable: How’s Business? What's new at BloomNet?
4:00 PM - 5:00 PM
Confirm you've arrived! Share business trends happening in your market and the challenges you are facing with peer. Also discuss rethinking floral deliveries using delivery service providers (DSP) such as Uber, DoorDash and Walmart to expand business.
The Business of Weddings and Events
5:00 PM-6:00 PM | Presenter: Michael Gaddie, AIFD, CFD, KMF
Have a solid business conversation with Michael as he shares how to build this lucrative book of business through effective marketing using social media, attending wedding shows and leveraging customer word of mouth. Also learn how to run an effective consultation, sell the event and close the deal.
Break and Dinner
6:00 PM - 6:30 PM
Wedding and Event Trends
6:30 PM - 7:30 PM | Presenter: Michael Gaddie, AIFD, CFD, KMF
Learn all about the on-trend colors, themes and products that are popular among couples seeking the best floral decor for their big day. Michael will show off examples of these hot trends. Also, learn how to offer and upsell linens, draping, dinnerware and more.
Closing
7:30 PM - 8:00 PM | Share takeaways and next steps to grow your business.