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  • A Community Commitment to All Florists!

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Floral Design Education & Events



Differentiate Yourself & Optimize Your Success!

Our goal is simple: to go above and beyond meeting the needs of all BloomNet Florists by working side by side with you to drive more orders through your door and create more profits for your business. 

We’re eager to share the many next-generation educational resources BloomNet can put at your disposal.

It’s all part of our commitment to helping you differentiate your retail floral shop in a competitive marketplace so you can achieve a higher level of success, month after month and year after year!

  • Floriology® Magazine

    The premier magazine for today’s retail florist. Published monthly and filled with ideas and insights from fellow florists...such as intriguing design suggestions and how to best utilize technology. Also explore marketing approaches that can help you reach more customers, more often. And, read about the latest news from the floral industry.


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  • Floriology® Institute

    Located in Jacksonville, Florida, the Floriology Institute, the premier industry-accredited educational center, offers courses focusing on the latest floral design trends. Enroll in courses covering such essential topics as customer service, visual merchandising, care & handling, website/SEO, POS, social media, procurement and vendor negotiations.


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  • Local Events

    BloomNet brings people, products and possibilities together at gatherings throughout the country. Design symposiums by leading floral designers, best practices seminars, informative discussions, networking opportunities and an inspiring exchange of ideas make our events both highly valuable and a must-attend.


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  • Industry Associations & Events

    The BloomNet team is constantly out and about, attending local floral events around the country – and getting together with BloomNet Florists to discuss ways we can all grow our businesses. In addition, BloomNet is actively involved with numerous associations throughout the industry, including SAF and AIFD.