Master your Google Business Profile to Increase Rank and Relevance
By Renato Cruz Sogueco, AAF, PFCI
Stepping into the summer season, it's crucial to focus on your business's online growth. In this blog, We'll offer practical advice on how retail florists can effectively manage their Google Business Profile to increase the shop’s website rank and relevance.
Google Business Profile, formerly known as Google My Business, is a critical tool for online success. When used correctly, it can promote your business, showcase your products, and interact with customers, all of which are vital for enhancing online visibility.
Completing Your Profile
First, make sure your Google Business Profile is accurate and comprehensive. Ensure your business name, address, and phone number (NAP) are consistent across all online platforms. Accuracy in these details helps improve your online presence and boosts search engine optimization (SEO), which, in turn, can lead to better rankings.
Keep your Google Business Profile up to date. Inform your customers about your current business hours, special promotions, or changes in service. Regular updates not only keep your audience informed but also signal to Google that your business is active, which can positively influence your ranking.
Harnessing the Power of Reviews
Encourage your customers to leave reviews and always respond promptly and professionally to each one, whether positive or negative. Reviews serve as a form of social proof, demonstrating to potential customers the quality of your products and services. They also tell Google that your business is trustworthy and relevant, which can boost your ranking.
When you’re in this section, be sure to find the “Get More Reviews” button which produces a link to a review submission for your Google Business Profile. Send this to your customers via email or post in your social media. Consider offering an incentive if they leave a positive review which they can redeem by showing the review to you at the shop when they pick up their gift!
Visual appeal matters. Regularly post high-quality photos of your flower arrangements and store. Images can capture your audience's attention, provide a glimpse into what you offer, and increase engagement. A profile with photos generally receives more clicks, which can improve your ranking and relevance.
Photos are also important for authenticity. Don’t be shy about showing the workbench, a delivery van, candids of crew at work, and/or the front of the store. Potential customers rely on these photos to confirm you are a real local business.
Utilizing Google Posts
Google Posts function like mini-ads or social media posts within your Google Business Profile. Use this feature to promote events, highlight special offers, or share exciting news. Google Posts can drive engagement, enhance your online visibility, and contribute to SEO efforts.
Treat your Google Business Profile as another social media. In fact, if you have a regular posting schedule to Facebook or Instagram, use the same content as a Google Business Profile update. Just be sure to tweak the verbiage to avoid duplication.
Managing your Google Business Profile effectively requires a bit of time and effort, but the payoff can be significant. By following these guidelines, you can create a more visible and engaging online presence, attract more customers, and help your floral business thrive in the digital landscape. Stay tuned for more tips on leveraging digital tools for your business's success.