More than 8 billion videos are watched on Facebook – every day; and 5 billion a day on YouTube! Video is a powerful marketing media to capture eyeballs and build your brand.
Tech Tips
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The Race to 5G
Welcome to TrendTracker!
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How to Take Influence in The Floral Industry
Influencer marketing is at an all-time high and will continue to rise! Now is the time to capitalize fully on this marketing trend and grow your social media following and business!
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TrendTracker: Who’s buying flowers?
One of the most important aspects of a business is knowing who your audience is. Who are you selling to? What do they buy? Just like any other business, the floral industry relies on this information to thrive.
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Stand out from the crowd, engage your customers, boost sales potential!
Quick and easy tips for creating and posting Facebook Live videos...
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Basic Video Editing (Part 2)
Incorporating video into your business' marketing approach is essential because of social media's rapid growth. It is a major component of social interaction.
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Digital Strategy: Think Beyond Flowers
In one week, the biggest holiday for romance -- and for our industry, will arrive. Consumers will mostly likely be searching online for ideal gift choices for Valentine's Day. And this is precisely why as an industry, we need to start thinking differently in order to compete with other gift alternatives. How? By concluding flowers are NOT the first choice among consumers.
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Explore Voice Technologies
This year, work on using technology to its full advantage in your life. This includes smartphones, online buying and home tech. Read More
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Build Your Brand Through Video
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Macro Drivers of Floral Industry Growth
As we close out 2017 and look forward to the new year, we examine growth trends that are expected to impact the floral industry. The industry grew at a modest pace in 2016, with a stronger increase in sales estimated for this year -- despite a declining number of retail florists in the U.S.
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Drive Clicks for Thanksgiving to Boost Web Sales
Leverage the holiday season in every way to boost your floral sales and deliveries! You'll be thankful for these Thanksgiving tips! Read More