Spring Forward and Maximize Opportunities

As we prepare together to enter the spring season, there are many opportunities to continue the positive momentum in our industry.

Fast approaching occasions include St. Patrick’s Day (3/17), Easter (4/17), and Administrative Professionals Week (4/24) – each providing strong potential to grow your business.

Then, there’s Mother’s Day (5/8), the busiest floral gifting holiday of the year. The number one way to maximize profitability for the holiday is early planning. Be sure to order your fresh floral and pre-book well ahead of Mother’s Day to make certain you will have plenty of blooms on hand. Take advantage of our Bouquets2Go premade bouquets and fresh floral wholesale selections from Farm2Florist. Also order your hard goods as soon as possible as current world events continue to put strain on the global supply chain.

As you prepare for this important holiday, we have implemented several tools, programs, and initiatives to enhance your sales and profit potential, including:

Our 2022 Mother’s Day & Spring Planning Guide is filled with strategies, best practices, and helpful reminders, plus valuable tips, and insight to help ensure success for you and your business.

Our 1-800-Flowers.com® SKU-down program significantly reduces the number of products available for delivery during the Mother’s Day holiday period. This program will help drive consumer demand while streamlining and simplifying holiday production for your business.

Promote One-of-a-Kind Bouquets to provide you with ample flexibility to use fresh floral supplies available in your store and local marketplace. This allows you to showcase your artistry in designing unique arrangements, while also enhancing your sales possibilities.

I also encourage you to take advantage of flexible deliveries, and our extended customer service hours. And don’t forget the exciting BloomNet Greeting Card Program, powered by Card Isle. This program has become the #1 add-on gift for BloomNet commerce websites. It provides a thoughtful add-on you can offer to your customers to make their Mother’s Day gifting even more special. Stay tuned for additional updates in the weeks to come.

Thank you, as always, for being a highly valued BloomNet member. Here’s to a successful Spring season!

Dinesh Popat

President, BloomNet/Napco/1800Flowers Franchising