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Planning Ahead for Valentine’s Day

We hope you and your family are healthy and well as we’re now into the first few weeks of 2022. As we quickly move through January, our focus right now is to work collaboratively to help you maximize your Valentine’s Day opportunities. As the world continues to work through supply chain challenges, it’s critical that we emphasize the importance of preparing early, placing fresh floral orders with Farm2Florist, and ordering supplies and Napco hardgoods. To help your shop deliver more orders, 1-800-FLOWERS.COM will again promote Florists’ Choice Valentine’s bouquets, providing increased product flexibility and availability for local florists. The florist designed assortment will be streamlined, and flexible delivery options will be implemented. What's more, effective 1/19/22, and for the duration of the Valentine’s Day holiday, 1-800-FLOWERS.COM is increasing retail prices and commensurate florist payments for many featured and top selling holiday arrangements. See the Utilities tab in BloomLink for details.  Please be sure to review the new 2022 Valentine's Day Planning Guide offering a wide range of helpful holiday tips ensuring your success. Finally, Communication Wave is offering virtual training events to support our BloomNet Diversity Program that helps small businesses compete with larger companies! The next session is the Women Owned Small Business Workshop held on 2/16 & 2/23. To learn more or register click here.

Here’s to a fantastic Valentine’s holiday and continued success throughout 2022!

Dinesh Popat
President, BloomNet/Napco/1-800-Flowers Franchising