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Overcoming Challenges, Together

The impact of COVID continues to be felt in countless ways across the globe. We’ve seen first-hand the disruption it has caused to the floral industry supply chain, with many florists experiencing challenges sourcing product, especially hardgoods, as well fresh floral.

BloomNet is eager to work together with flower shops throughout our network, by providing resources that can address supply chain challenges, while also helping florists grow and prosper during the holiday season and into the new year.

Regarding the procurement of hardgoods, planning and preparation are essential. Key strategies for success include ordering as early as possible to help offset supply chain delays. Flexibility is also very important. Napco, the industry’s foremost source for top quality hardgoods, offers a vast range of product choices – giving your business extensive ordering flexibility. What’s more, the website has been completely revamped, enhancing the shopping experience with greater speed, easier navigation and many other user-friendly benefits.

We also have several suggestions to help ease the challenges of sourcing fresh floral. Our Bouquets2Go seasonal pre-made bouquets, for example, can increase your fulfillment capabilities while helping to alleviate labor challenges. There’s also our one-of-a-kind “Florist Choice” arrangements, giving you a great option to provide your customers with unique gifting possibilities. And, there’s our innovative Farm2Florist fresh floral marketplace. Farm2Florist sources the finest floral product from around the world and ships it wholesale directly to your shop.

In addition, I encourage you to check out our Helpful Holiday Tips featuring an informative planning guide with ideas, insights, tools and best practices that can be instrumental in boosting your seasonal sales.

I also want to take this opportunity to mention National Hispanic Heritage Month, which continues through October 15. BloomNet is committed to fostering a culture of inclusion and we are proud to introduce the BloomNet Diversity Program designed to recognize the diverse businesses we serve.

Thank you, as always, for being a highly valued member of the BloomNet family of professional florists. We look forward to collaborating together with you, offering industry-leading resources that can help address the current supply chain challenges...and grow your business!


Dinesh Popat
President, BloomNet/Napco/1-800-Flowers Franchising