Marketing Tool Box

• The Role of Florist in Moments of Grief: Bob Tucker Interview

  

  Let’s talk sympathy. A few weeks ago, Bob Tucker AIFD, CFD, FSMD from Miss Daisy's Flowers & Gifts, shared with us how he has built a strong sympathy business. Throughout his many years of experience, he has discovered that the key of a good sympathy business relies on good costumer service. Here are some of Bob Tucker’s tips on how to make the funeral flower purchasing experience more comforting for your clients!

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• The State of Our Industry

  

  Sundale Research released its “State of the Industry: Florists in the U.S,” showing key statistics and information about the U.S. floral marketplace. Read More

• Consumer Trends Shift

  

  Men are trending to be slightly more likely than women to be floral purchasers, this insight can help you put your marketing efforts in the right place Read More

• 6 Ideas for Attracting Social Media Followers for Your Flower Shop

  

  Many florists understand and agree with the necessity of maintaining social media accounts, but have trouble getting their accounts off the ground with limited time and resources. Here's how you can do it! Read More

• A Guide to Getting the Most out of Floral Tradeshows

  

  Trade shows and conferences are big business with a large price tag. It seems that at any given moment, multiple events are taking place somewhere in the world. But what can you really learn at trade shows and conventions? Are they junkets? Are they educational? Are they valuable? The answer depends on which conferences you attend and what you want to get out of them. Read More

• 5 Tips to Help Florists Build an Instagram Feed

  

  As a florist, you can use Instagram to share your shop, personality, and artistic creations with the people around you. Read More

• Facebook Video is a Must for Florists. Here's How to Do It.

  

  For florists, Video is must-do media to ensure audience engagement. So what are best practices to get you started on — or improving — your Facebook video posts? Read More

• Tagging and Hashtagging in Facebook Posts

  

  Posting to Facebook is as easy as jotting down a few sentences, uploading a photo (or video) and hitting Publish…right? In fact, it is this easy. However, many users don’t realize they can enhance their post and extend reach by using Facebook tagging and hashtags. Read More

• Facebook Posting Best Practices -- The Basics

  

  Facebook is the most popular social media platform — it has more than 2 billion active users! As a florist, you absolutely need to be using this platform to reach and, more importantly, to engage current and potential customers! Read More

• Why We Emphasize SEO for Google Over Other Search Engines

  

  When we talk about search engine optimization (SEO) and search engine marketing (SEM) in classes, webinars, and blogs, florists often ask us why we emphasize optimizing websites and online advertising to Google. What about Bing, Yahoo, AOL and others? Are they still relevant? Quite simply, the answer is not really. Read More

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