Marketing Tool Box
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Simple Floral Marketing Strategies
Marketing is the tool for making a floral business will bloom.
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Valentine's Holiday Guide
This year, Valentine’s Day will feel a little different, but there’s never been a better reason to celebrate love!
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Social Media Marketing Tips for Mother’s Day
The Coronavirus has turned the world upside-down, but the social media world is thriving.
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The Role of Florist in Moments of Grief: Bob Tucker Interview
Let’s talk sympathy. A few weeks ago, Bob Tucker AIFD, CFD, FSMD from Miss Daisy's Flowers & Gifts, shared with us how he has built a strong sympathy business. Throughout his many years of experience, he has discovered that the key of a good sympathy business relies on good costumer service. Here are some of Bob Tucker’s tips on how to make the funeral flower purchasing experience more comforting for your clients!
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The State of Our Industry
Sundale Research released its “State of the Industry: Florists in the U.S,” showing key statistics and information about the U.S. floral marketplace. Read More
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Consumer Trends Shift
Men are trending to be slightly more likely than women to be floral purchasers, this insight can help you put your marketing efforts in the right place Read More
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6 Ideas for Attracting Social Media Followers for Your Flower Shop
Many florists understand and agree with the necessity of maintaining social media accounts, but have trouble getting their accounts off the ground with limited time and resources. Here's how you can do it! Read More
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A Guide to Getting the Most out of Floral Tradeshows
Trade shows and conferences are big business with a large price tag. It seems that at any given moment, multiple events are taking place somewhere in the world. But what can you really learn at trade shows and conventions? Are they junkets? Are they educational? Are they valuable? The answer depends on which conferences you attend and what you want to get out of them. Read More
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5 Tips to Help Florists Build an Instagram Feed
As a florist, you can use Instagram to share your shop, personality, and artistic creations with the people around you. Read More
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Facebook Video is a Must for Florists. Here's How to Do It.
For florists, Video is must-do media to ensure audience engagement. So what are best practices to get you started on — or improving — your Facebook video posts? Read More