Skip to main content

Gearing Up for Seasonal Success

Summer always seems to go so fast, and sure enough, autumn is almost here. That means it’s time for florists to turn their attention to the many opportunities the next few months will bring. September starts a month-long celebration of Hispanic Heritage Month (9/15 – 10/15) and what better way to inspire your customers to connect with one another than with bright, vibrant floral arrangements.


October, November & December include serveral great flower-gifting occasions that can enhance your sales:

  • October is Breast Cancer Awareness Month
  • National Boss’s Day (10/16)
  • Sweetest Day (also on 10/16)
  • Halloween (10/31)
  • November is Military Appreciation Month
  • Thanksgiving (11/25)
  • Small Business Saturday | Shop Local (11/27)
  • Hanukkah (12/22)
  • Christmas (12/25)
  • Kwanzaa (12/26)

Maximizing your profit potential over the next several months comes with proper planning and preparation. Especially with the current sourcing challenges, be sure to order your hardgoods well in advance to make certain your shelves are adequately stocked. Leverage holiday fresh floral pre-books and take advantage of our Bouquets2Go Pre-made Bouquets, offered exclusively to BloomNet Member at pass through pricing!

In addition, ensure that you’ll have plenty of stems available. At a time when many florists are experiencing challenges in the floral supply chain, we are excited to offer the advantages of our Farm2Florist fresh floral marketplace. Farm2Florist is a result of strategic relationships we have created with numerous best-in-class farms – working with the farms to source the finest product and ship it wholesale directly to florists’ shops. It’s a terrific value proposition for florists, providing a reliable and cost-efficient fresh floral supply. If you’re looking for hard goods that are in-stock, be sure to check out Napco’s NEW Ready To Ship category and stock your shelves today!

Lastly, in the wake of Hurricane Ida, the California wildfires and other disastrous weather across our country, BloomNet has again collaborated with The AIFD Foundation to support The AIFD Foundation Catastrophic Fund, to ensure we're doing everything we can to help florists in need during difficult times. BloomNet will match member florist donations dollar for dollar, up to $5,000 that are contributed to the AIFD Foundation Catastrophic Fund. Grants, awarded from this fund, provide assistance to impacted florists with property damage resulting from a natural disaster.

If you have been affected by a catastrophic event, or know of a florist in need, please reach out to our BloomNet Customer Service team by sending us a message at Please include "Catastrophic Fund", the Shop Name, a Shop Code (if applicable) & any other necessary information in your message.

If you would like to donate to The AIFD Foundation Catastrophic Fund, please visit, or learn more at As always, thank you for being a highly valued member of the BloomNet family of professional florists. Here’s to a very successful fall and holiday season!



Dinesh Popat
President, BloomNet/Napco/1-800-Flowers Franchising