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Floriology Institute Takes Education ‘On the Road’ in 2017

Floriology On The Road 2017: Kennicott Alsip (IL) May 22-24

March 02, 2017 03:31 PM Eastern Standard Time

JACKSONVILLE, Fla.--(BUSINESS WIRE)--BloomNet®, an international wire service and world class business solutions provider, has announced that its Floriology® Institute will collaborate with Kennicott Brothers Company Wholesale Florist and the Illinois State Florists’ Association to co-sponsor their first Floriology® Institute On the Road’ event of the year on Monday, May 22 through Wednesday, May 24, 2017 in Alsip, Illinois.


Floriology Institute is the floral industry’s premier education center. The three-day ‘On the Road’ course in May, headlined by world-renowned floral designer and Floriology Institute lead design instructor Jackie Lacey, AIFD, PFCI, CFD, will revisit the principles and elements of floral design and focus on the skills and knowledge evaluators look for when judging competitions and awarding certifications such as the American Institute of Floral Designers (AIFD) and Certified Floral Designer (CFD) professional designations. Mr. Lacey, who serves as Secretary of the American Institute of Floral Designers, will also join with Renato Cruz Sogueco, business instructor for the Floriology Institute, as featured speakers for the Kennicott Brothers Trends Design Program on Thursday, May 25.

“With this year’s ‘On the Road’ courses, we are bringing educational opportunities to local florists, expanding professional opportunities by making the art of perfecting our craft more accessible to florists across the nation,” stated Mr. Lacey. “Our instructors have worked diligently to revamp the curriculum with the newest trends while staying true to the craft.”

“Education is a powerful engine that fosters growth of the floral industry,” added Mr. Sogueco. “We are currently working with a number of state associations and major wholesalers to host educational events at their facilities. The response has been very positive and we look forward to welcoming everyone to the 2017 ‘Floriology On the Road’ courses.”

The Floriology Institute is an AIFD Education Partner. As a CFD- and AIFD-pathway provider, the Floriology Institute continually embraces new design techniques, stays on top of the latest floral and consumer trends, and adopts proven, innovative best business practices in order to pass this knowledge on to students.

Additional course information will be announced in the coming weeks, and registration for the May 22-24 ‘On the Road’ course opens February 6, 2017. The deadline for course registration is April 20, 2017. For further information, email Ashley Ruiz at or call 904.737.8500 x 258. Visit for course updates, more information on instructors, other courses being offered, and design and business trend blogs.

About Floriology Institute

As the premier, industry-accredited floral education center, the Floriology Institute is dedicated to building a foundation for excellence, enabling innovative approaches in floral design and retail business practices that empower florists to reach their full potential and allow their customers to recapture the joy and expression of the language of flowers. The Floriology Institute offers an extensive range of courses, electives and forums featuring hands-on sessions, in-depth lectures and online learning opportunities. Instructors at the Floriology Institute include award winning floral designers and highly experienced floral industry business professionals.

About BloomNet®

As the leading floral industry service provider, BloomNet, a wholly-owned subsidiary of 1-800-FLOWERS.COM, INC. is focused on continually exceeding the expectations of its select community of Florists. Retail Florists across the nation and around the globe rely upon BloomNet as their trusted source for unique personalized service, comprehensive florist care, innovative programs, and quality products designed to increase their viability. BloomNet is committed to working side by side with our Florists to foster industry education, build community, and develop long term relationships built on trust, commitment, and dependability.

About the Illinois State Florists’ Association

ISFA is made up of hundreds of florists within Illinois and surrounding states. Our mission is to educate our members through boot camps, ICPF certification program, Annual Floral Design Show, and much more. By educating our members through these methods we will help you create a stronger floral industry.

About Kennicott Brothers Company Wholesale Florist

Kennicott Brothers Company is the Midwest’s largest floral wholesaler, serving retail florists and floral design professionals since 1881. CEO Harrison “Red” Kennicott is a fifth-generation pioneer in the growing and distribution of fresh flowers and floral supplies, now through 17 locations serving 10 states. In the year 2000, Kennicott Brothers Company became 100% employee-owned.


Lisa Carmichael, 516-237-7948