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COVID-19 and Flowers: The Difference Your Shop Can Make

Amid the uncertainty, it is easy to find yourself uneasy with anxiety for what is to come.  Though it may seem difficult to alleviate those negative feelings, the solution may be right in front of us.   

As members of the floral community, we know that flowers play a key role in reducing stress. It is seen on the faces of those who receive these physical expressions of compassion.   

The University of North Florida conducted “The Impact of Flowers on Perceived Stress Among Women” study. It discovered a correlation between the reduction of stress when flowers were added into an indoor environment.     

“There is a growing body of research that illustrates how environmental design positively impacts health. Now it is both intuitive and scientifically known that adding elements of nature, like flowers, to interiors promotes well-being,” said lead researcher Erin LargoWight, Ph.D., Associate Professor of the University of North Florida’s Department of Public Health.  

“Our findings are important from a public health perspective because adding flowers to reduce stress does not require tremendous effort to generate a meaningful effect,” continued Largo-Wight.  

“When life seems to be in a constant state of frenzy, flowers can provide us with a much-needed moment of calm.”   

 Researchers at Rutgers University also found that flowers trigger happy emotions. Participants reported having “true” and “excited” smiles when receiving flowers and were “extremely delighted” expressing gratitude.  

Professor of Psychology at Rutgers and lead researcher on the study Jeannette Haviland-Jones, Ph.D. said, “What’s most exciting about this study is that it challenges established scientific beliefs about how people can manage their day-to-day moods in a healthy and natural way.”   

While we are all limited on what we can do during the COVID-19 pandemic, the job of a florist is especially relevant in helping reduce negative energy as people are confined to their homes or workplaces. Connect those compassionate gestures with flower delivery to help with anxiety, stress, and sadness. Help boost energy, happiness, and enthusiasm for someone today.   

As florists, you have plenty of opportunities to show customers how beneficial flowers are in good times and even the not-so-good times. Use your skills to design arrangements that focus on lifting spirits and share them on social media. Additionally, share what positive impacts it is having for others to break up the negatively congested news feeds.  

Play your part in making today and every day a better day with flowers.