President's Corner

• Spring Forward and Maximize Opportunities

  

  As we prepare together to enter the spring season, there are many opportunities to continue the positive momentum in our industry.

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• Celebrating Valentine’s Success

  

  Due in great part to your incredible floral talents and commitment to providing the finest service to your customers, Valentine’s Day 2022 was a tremendous success. This year we faced the challenges of executing the Valentine’s Day holiday the Monday after Super Bowl Sunday.

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• Planning Ahead for Valentine’s Day

  

  We hope you and your family are healthy and well as we’re now into the first few weeks of 2022. As we quickly move through January, our focus right now is to work collaboratively to help you maximize your Valentine’s Day opportunities.

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• The Race to Prepare

  

  We hope you enjoyed a wonderful Thanksgiving celebration with family and friends. Thanksgiving provides us a much-needed opportunity to reflect on the moments big and small for which we are grateful.

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• Unwrapping Holiday Opportunities

  

  The National Retail Federation (NRF) has forecasted that this holiday season could deliver record sales during November and December 2021, with growth between 8.5% and 10.5% versus 2020.

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• Overcoming Challenges, Together

  

  The impact of COVID continues to be felt in countless ways across the globe. We’ve seen first-hand the disruption it has caused to the floral industry supply chain, with many florists experiencing challenges sourcing product, especially hardgoods, as well fresh floral.

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• Gearing Up for Seasonal Success

  

  Summer always seems to go so fast, and sure enough, autumn is almost here. That means it’s time for florists to turn their attention to the many opportunities the next few months will bring.

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