April 2020

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  Focal Points

  The role of a florist as a bridal expert likely extends beyond creating magnificent wedding bouquets and beautiful botanical decor.

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  COVID-19 and Flowers: The Difference Your Shop Can Make

  Amid the uncertainty, it is easy to find yourself uneasy with anxiety for what is to come.  Though it may seem difficult to alleviate those negative feelings, the solution may be right in front of us.&

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  Enhancing Your Contactless Deliveries

  As the world adjusts to social distancing measures, it’s important to modify your current delivery practices. For now, contactless deliveries are the new norm.  

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  To Love & To Cherish

  Blending nature’s beauty into tabletop designs brides will adore

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  What Flowers can do for Florists

  It’s no secret that flowers help with a person’s mental health. They have been scientifically proven to lift spirits, relieve stress and bring happiness.

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  Never-Ending Love Symbolized

  The meaning of the circle as a symbol is universal. It is seen as a divine sign, sacred to several cultures. It symbolizes the ongoing energy found in nature, and it also represents the way the universe includes everything.

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  Sizing Up The Situation

  Make wedding arrangements appear larger, even on a small budget.

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  How to Financially Prepare Your Shop for COVID-19

  Many florists are wondering how to stay afloat during these uncertain times.

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  Classic Blue, Center Stage

  Pantone, the worldwide authority on color trends has chosen Classic Blue (Pantone 19-4052) as the 2020 Color of the year – meaning that blue is likely to be on many brides’ lists of co

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  Preparing Your Shop for Mother’s Day During COVID-19

  With Mother’s Day in our midst, it is hard for florists not to worry about how Coronavirus will directly affect their sales.  According to the National Retail Federation, 78 percent of consumers say, that based on the current state of coronavirus, celebrating Mother’s Day is extremely import