February 2020

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  Adapting to Change by Sharon McGukin AIFD, AAF, PFCI

  Are cremations affecting your sympathy sales?

  Across the country, cremations are on the rise – traditional funerals and funeral flower orders are in decline. Has your sympathy business been affected by these changes?

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  How to Prepare Your Shop for Valentine’s Day

  According to The Balance,  Valentine’s Day saw $20.7 billion in sales in 2019. Consumers spent $1.9 billion on flowers. To make sure that your shop is ready for the holiday, here

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  Sibling Revelry by Mike Pucci

  Their botanical journey began in South America, where Ana and Maria Servigna were a constant presence in their mom’s plant nursery on the family farm in Venezuela. It was there that the sisters began a lifelong appreciation of flowers and a passion for floral design.

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  All in Favor Say WOW!

  Create these sensational floral favors… perfects for Valentine’s Celebrations.

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  Flower Options for Untraditional Holidays

  With Valentine’s Day behind us, Mother’s Day prep in full swing, but have you considered all the holidays in between? Even though these holidays aren’t traditional floral holidays, that doesn’t mean you can’t utilize them to your benefit. they still deserve to be celebrated!

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  Beauty and Value, Optimized

  Utilizing cushions, daisies, and mums to add texture and creative flair to today’s designs.