September 2019
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Fresh Ideas for Beautiful Blooms
6 TIPS AND TECHNIQUES TO ACHIEVE HYDRATION SUCCESS
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AIFD Portfolio Book Project
The American Institute of Floral Designers (AIFD) is happy to present their first ever AIFD Portfolio book project.
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Welcome To TrendTracker: Why it's Important to keep up with Floral Trends
Welcome to TrendTracker! This latest blog series, posted twice a month, covers insights into trends on floral design, décor, demographics, marketing, technology and consumer purchasing.
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Incorporating Fall into Your Designs
Incorporate fall and all it entails into flower arrangements and designs in just a few easy steps.
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The Importance of the Cold Chain
Back in the day, flower shops got their flowers from the farm in town. Today, a florist’s inventory process comes from an entirely different hemisphere.
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Posting, Sharing...Growing
“The awe factor” is what Kimberly Carter calls it. And it’s something that she works tirelessly to achieve in every floral design she creates.
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How to Incorporate Calla Lilies into Your Designs
Calla Lilies are one of the most requested floral arrangements in the business, especially when it comes to weddings and sympathy. However, many florists run into problems when incorporating the flower.