September 2018

• 

  Increasing Perceived Value into Flower Arrangements

  Did you know midollino stick scan make your designs go from nice to fabulous? For those who are not familiar with this amazing decorative natural, midollino sticks are flexible sticks that come in a variety of colors. You can do great things with these flexible sticks!

• 

  2018 SAF Convention in Palm Springs

  At this year’s SAF Convention ins Palm Springs, Jackie Lacey AIFD, CFD, PFCI, AFF reviews some outstanding varieties of new flowers coming to wholesalers. New flowers are being revealed to the market. allowing florists to keep up-to-date on trends.

   

   

   

• 

  International Folk Art

  It’s been called “Folk Art Reinvented” and it’s a bridal trend that is growing in popularity worldwide...featuring floral designs with a decidedly upbeat and cheerful nature.
• 

  Build Your Local Brand

  Looking to boost your sales opportunities? Isn’t everyone? The new BloomNet360 Marketing Portal is an exclusive online marketplace designed to assist retail florists in enhancing their brand presence and increasing their revenue potential.
• 

  AIFD 2018 Symposium:Discover

  They came from near and far to attend one of the floral industry’s most anticipated annual events. The American Institute of Floral Designers (AIFD) National Symposium was held June 30 through July 4, 2018, in our nation’s capital. The Symposium – which took place at the Marriott Wardman Park Hotel located in the Woodley Park neighborhood of Washington, D.C. – was filled with inspiring and highly creative stage programs along with workshops, educational sessions, and much more. Learn more!
• 

  Drawing Inspiration

  When athletes compete in the Olympics, they say there is no greater honor than representing their country. The same goes for Paul Jaras, AIFD, when he represents Canada in international competitions such as the FTD World Cup or June’s Gateway to the Americas Cup.
• 

  Globe Trotting

  Traveling to Italy to compete at Arteflorando SAFIA E20 by Garrett Skupinski, CF
• 

  Fall Colors, Fall Trends and Chrysanthemums

  The leaves are changing, and the weather is cool and crisp. Fall is here, and it is time to embrace it. Incorporate the rich oranges, reds and greens into as much as you can. The beauty is undeniable. Fall colors grab people's attention and ignite forms of nostalgia.