February 2018

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  Traveling with a Love of Flowers

  Being a florist means you have a love for flowers, well in other countries they do too! When the slow season rolls around here are some great places you can visit to recharge and get inspired. The flower festivals of the world are a great place for florist to travel and learn techniques, get design ideas, and just have bragging rights! Combine your love for flowers and your love for travel!

• Napco Trends: "Pinecone Woods"

  Today's trendy need for the forest is captured completely in this look. Textures, colors and surfaces of nature are accented with traditional, rich plaids and bright, red cardinals. Bark, twigs, moss and of course, pinecones, create a comfortable and inviting feeling of being "home for the holidays".

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  Digital Strategy: Think Beyond Flowers

  In one week, the biggest holiday for romance -- and for our industry, will arrive. Consumers will mostly likely be searching online for ideal gift choices for Valentine's Day. And this is precisely why as an industry, we need to start thinking differently in order to compete with other gift alternatives. How? By concluding flowers are NOT the first choice among consumers.

• Napco Trends: "Sage and Snow"

  Enjoy the feeling of crisp and calm elegant winters day. Metal glass and frosted foliage add a sophisticated edge while natural elements of birch, wood and macrame' soften the look. By bringing together top trends of eucalyptus, gray tones and woodland accents, this theme creates a natural feeling of peace and joy with a metallic glint to catch your eye.

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  Napco Trends: "Twas The Night"

  Red and green add a traditional base allowing the popular blue of today’s generation to take a front seat. The great display pieces in the look allow you to fully dress up your window or sales floor and still have surfaces to feature the smaller components.

• Napco Trends: "Holiday Swirl"

  This playfull collection is sure to bring holiday cheer. Bright red and lime green sparkle and shine on smiling snowmen and jolly Santas!  Fun, glittery, and bright are all words that describe this Napco collection.