December 2017

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  Macro Drivers of Floral Industry Growth

  As we close out 2017 and look forward to the new year, we examine growth trends that are expected to impact the floral industry. The industry grew at a modest pace in 2016, with a stronger increase in sales estimated for this year -- despite a declining number of retail florists in the U.S.

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  The State of Our Industry

  Sundale Research released its “State of the Industry: Florists in the U.S,” showing key statistics and information about the U.S. floral marketplace.

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  End of The Year Preparation for Your Shop

  December is here! Finishing up the last of the holiday shoppers and orders, the last week of the December is usually very slow so now is the time to prep!

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  2018 Florist Growth Focus: Convey Value of Flowers Beyond Price

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  How to Prepare for Valentine's Day 2018

  Valentine's Day is around the corner. Learn how to prepare by following these tips.

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  Floral Fantasy

  Artists created more than 40,000 handmade paper flowers to celebrate Christian Dior’s 70th anniversary in Paris, and we give you a front-row seat.

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  Miracle Design: The Winter Woodland

  Watch and learn how to create a beautiful floral design with Donald Yim. This arrangment incorporates natures into an elegant arrangment. Items used to create Winter Woodland: Helleorus, Tiger Branches, Fresh Moss, Ornithogalum, Gymbidium, Rose Hips, Skimmer, Oasis Instant Maxlife Foam and Greening Pins.

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  Market Plan and Inventory Needs for the Upcoming Year

  At the start of each new year, each of us should have a plan for the entire year of products that are needed for operations in the upcoming year.

• Three DIMENSIONAL

  Through hard work and creative marketing approaches, Tina Coker, AAF, AIFD, PFCI grows her business at a trio of locations in Florida.

• A Toast to the New Year!

  Ring in the new year with this unique martini glass flower arrangement! It'll be the talk of the party!

   

   

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  Build Your Brand Through Video

  More than 8 billion videos are watched on Facebook – every day; and 5 billion a day on YouTube! Video is a powerful marketing media to capture eyeballs and build your brand.