October 2017

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  Building Relationships

  Florist shop owner Charles Spencer and Director Monica Roberts build relationships with customers that keep them coming back, keeping this floral shop popular in it's local community.

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  Fall Merchandising

  Learn how to maximize your sales opportunities this fall, and into the holiday season!
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  Be a Floral Warrior | 1 Minute Miracle | Your DIY tips & tricks

  This week's one-minute miracle Donald Yim, AIFD repurposes wire armor from his AIFD symposium earlier this year to create a wearable arrangement called the "Floral Warrior".

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  The Potential of Pinterest

  Pinterest is becoming a big name in social media marketing as more companies learn how using it correctly can generate traffic and increase sales.

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  It's All About Support: Meet Inigo!

  This month, our featured Business Management System Support Employee is Inigo Del Rivero. As a Business Management System Technician and MDC Support Engineer, Inigo has a wealth of knowledge and provides three useful tips for Business Management System that you can begin to utilize today!

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  BMS Post Holiday Cleanup

  Congratulations! You've survived the busy season! Now it's time to kick back and relax, right? As a florist you know there is always work to be done and now is the prime time to review the flurry of the last 6 months. We encourage you to take the time to clean up your Customer lists, House Accounts and buckets so your system is up date.

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  Checking In After Hurricane Irma

  After Hurricane Irma devastates Florida, the Bloomnet and Floriology team checks in with shops to see how their recovery is going.

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  Starting Up a Pinterest Account

  Setting up a Pinterest account for your business is a great idea, it also is quick and easy to drive traffic to your website or blog.

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  Floral Operations for Profitability

  The Floriology Institute will help you grow your flower shop into a successful business in this class that focuses on things like operational management, digital strategy, and proprietary designs. This experience is a blend of many expert demonstrations from the leading team of educators in the industry.

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  Tips & Tricks From Doug Bates On Wire Works / Florist Talk

  As a floral designer, I love using decorative wires in my designs. This week, I have invited my friend, Doug Bates AIFD to join in my Florist Talk, where he is going to share with us some tips and tricks on using wires in our designs. You don’t want to miss it!

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  Get to Know Funeral Business Trends

  Growing trends in the sympathy that can impact and/or be complemented by the floral business. Looking at these trends can give you ways to increase revenue .

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  Beyond Halloween

  Can you believe that Halloween is just two weeks away and then the holiday season begins for most of us florists. So, by now all your holiday planning should be complete and you must run through your checklist and make sure all the items on your plan have been taken care of.

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  Enduring Legacy

  Since the 1950s, June's Floral has been a Mainstay in the Local Community! Read more about the impact the June's Floral has made.

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  3 Permanent Botanical Arrangements in 30 minutes | 1 Minute Miracle |

  Have you ever timed yourself when doing arrangements? How long does it normally take you? I challenged myself when I was preparing for the Winnipeg show, and I managed to do 3 arrangements in 30 minutes. Join me see what I did in that 30 minutes and let me know if you like them!

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  Website Strategy to Build Funeral Business

  We can better our website to build more sympathy/funeral business, and it starts with SEO or Search Engine Optimization. Don't worry! It isn't as scary as it sounds with this walk through!

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  Top Three Tips to Transition Shop Your Décor from Thanksgiving to Christmas

  Decorating your flower shop is a perfect opportunity to embrace the magic of the season. Creating warm, welcoming decorations is both a fun project and a great way to welcome customers in for a visit. We know this time of year can be a little crazy in the florist industry, so we gathered our tips for creating decorations that transition seamlessly from Fall to the holidays. Choosing easy-to-transition decorations will enable you to celebrate without taking too much valuable time away from the customers and without breaking the bank.

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  Show Thanks to Your Whole Community this Holiday Season

  It's the most wonderful time of the year and florists everywhere are gearing up for the rush of orders and celebrations coming up! This holiday season, while you're thanking your friends and family for everything they do, don't forget to thank your community and customers, too.

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  5 Tips for Holiday Staffing

  Get a head start for the holiday with some seasonal help! Here are some ways to get the help you need to enjoy the most wonderful time of the year.

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  Celebrating Life with Jackie Lacey: Event Recap

  Celebrating Life with Jackie Lacey course was a big success where florists learned how to create beautiful sympathy arrangements.