July 2017

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  Why We Emphasize SEO for Google Over Other Search Engines

  When we talk about search engine optimization (SEO) and search engine marketing (SEM) in classes, webinars, and blogs, florists often ask us why we emphasize optimizing websites and online advertising to Google. What about Bing, Yahoo, AOL and others? Are they still relevant? Quite simply, the answer is not really.

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  Expressing Thoughtfulness

  Showcasing two beautiful new sympathy arrangements from the Floral Design Council.

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  Start Planning Your Year Today with our Free Holiday Planning Template

  July is a great time to start planning for busier seasons. We're here to help you do it with our free template!

• 2017 Napco Holiday Trends - Snowy Woods

• 1 Minute Miracle: DIY Contemporary Arrangement

   

  Looking for a modern way to brighten up your home, office, or workspace? Donald Yim AIFD, CFD, CPFD is here to demonstrate a twist on traditional arrangements with this contemporary option…in less than a minute!

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  Facebook Posting Best Practices -- The Basics

  Facebook is the most popular social media platform — it has more than 2 billion active users! As a florist, you absolutely need to be using this platform to reach and, more importantly, to engage current and potential customers!

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  Should You Have a House Charge Account in Your Flower Shop?

  So you've got a fairly sizable business going, but you're getting tired of paying monthly fees for your credit card transactions. Should you consider creating a house charge account so your customers can pay with a credit card you control?

• 2017 Napco Holiday Trends - Juniper Joy

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  Tagging and Hashtagging in Facebook Posts

  Posting to Facebook is as easy as jotting down a few sentences, uploading a photo (or video) and hitting Publish…right? In fact, it is this easy. However, many users don’t realize they can enhance their post and extend reach by using Facebook tagging and hashtags.

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  3 Tips for Supporting Your Sympathy Sales Business

  How do you reach grieving family members in the age without obituary sections? Here are three creative places to make sure your sympathy business is known.

• 2017 Napco Holiday Trends - Berry Frost

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  Facebook Video is a Must for Florists. Here's How to Do It.

  For florists, Video is must-do media to ensure audience engagement. So what are best practices to get you started on — or improving — your Facebook video posts?