If your shop is large enough to employ a dedicated delivery driver on the payroll, contract drivers, or a delivery service, how do you control your cost of the delivery labor?
June 2017
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What You Should Know About Redesigning Your Website
Are you getting ready to redesign your website? The process can be overwhelming; trust me, I know the feeling all too well. Don't worry! I’ve been through the website design process before and can offer some advice.
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3 Tips for Staying Profitable in the Slow Season
For most florists, the summer months can be painfully slow with a noticeable decline in sales. You may need to explore ways to control your payroll costs and boost your sales during the summer and throughout the year.
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BloomNet® Announces the Grand Prize Winners of its’ “Send to Win – I Heart Florists” Sweepstakes
June 18, 2015 11:05 AM Eastern Daylight Time
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Napco Fresh Forum® Attracts Floral Professionals from Across the Nation
Retail florists, floral designers and a diverse range of other professionals from throughout the nationwide floral community descended on Jacksonville, Florida, January 20-22, for Fresh Forum® 2017.
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Floriology Institute Takes Education ‘On the Road’ in 2017
March 02, 2017 03:31 PM Eastern Standard Time
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Why You Should Be Using Your Smartphone to Photograph Your Designs
Capturing high-quality photos and video for use on your website and social media is an essential digital marketing best practice, but do you really need a high-end DSLR camera and/or professional video cam which could costs you thousands of dollars? A cost-effective solution could al
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How AIFD and SAF Memberships Changed my Floral Career
Not too long ago, I was simply the owner of Westminster Flowers and Gifts, a local florist that has been a part of the community just outside of Denver, Colorado for over 50 years. I was happy and doing what I love day in and day out.
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Why Decreasing Your Floral Designer's Responsibilities Boosts Your Profits
In a typical florist’s shop, each employee is running around, accomplishing whatever tasks they can while meeting walk-in customers, maintaining showroom presentability, taking phone calls, and designing flowers.
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6 Apps for Taking and Editing Photos and Videos Like a Pro
Try these iPhone and Android apps to help you capture, edit, and store photos and video like an absolute professional...using only a smartphone.
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1 Minute Miracle: DIY Succulent Planter
Check out Donald Yim AIFD, CFD, CPFD’s use of a few succulents and a hanging planter to create a beautiful, modern decoration for the home.
Floral Product Used: Hiaworthia Succulent
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3 Tips for Maximizing Phone Sales Success
Orders taken over the telephone supply more than 50% of a florist's daily order volume. Proper training will take care of customers and maximize sales.
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Controlling your Floral Delivery Costs
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It's All About Support: Meet Amber!
Did you know that your Business Management System support team has over 60 years of combined retail floral experience? Here at BloomNet, we value employing individuals that can truly relate to our Florists. In turn, you will see support, understanding and recommendations from our technicians who truly appreciate how your business is run and has been in your shoes before.
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BloomNet® Launches New Redesigned Website
Bloomnet.net provides expert strategies and creative ideas retail florists can utilize to help maximize sales and profits!
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Getting the Most Out of Your Sales Staff
Sales labor is one of the more difficult areas to control since while the store is open, that position must be covered. So, while your salesperson is waiting for the phone to ring or for a customer to walk through the door, think about putting that idle time to good use.
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5 Important Findings from the Millennial Perception of Flowers Study
Want to remain a vibrant business over the next 5-10 years? Although Baby Boomers are still your bread and butter, you'll need to start reaching out to Millennials for the dollars they are expected to pour into the marketplace.