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AIFD 2018 Symposium:Discover

They came from near and far to attend one of the floral industry’s most anticipated annual events. The American Institute of Floral Designers (AIFD) National Symposium was held June 30 through July 4, 2018, in our nation’s capital. The Symposium – which took place at the Marriott Wardman Park Hotel located in the Woodley Park neighborhood of Washington, D.C. – was filled with inspiring and highly creative stage programs along with workshops, educational sessions, and much more. Floriology and BloomNet were proud to be Platinum Partners of the event. “Discover” was the theme of the Symposium and among the many memorable moments was the induction of 92 industry professionals who became accredited members of AIFD. Ceremonies were held on July 2 and the latest inductees to achieve coveted AIFD designation were saluted on stage with a flurry of rousing cheers.

AIFD also announced the results of its 2018 PFDE (Professional Floral Design Evaluation) program. Of the 143 professionals who were evaluated as part of the program, 58 designers earned their CFD (Certified Floral Designer) credentials in Washington, D.C., and 21 designers maintained their CFD credentials. In addition, 61 professionals created artistic designs that were so exceptional they have been invited to become AIFD members; they will be inducted at next year’s Symposium, scheduled for July 6-11 in Las Vegas. Also during the 2018 National Symposium, Frank Feysa, AIFD, CFD, of Garden Gate in Aurora, Ohio, was installed as President of AIFD. Frank succeeds Kim Oldis, AIFD, CFD, of Details in LaConnor, Washington. Jackie Lacey, AIFD, CFD, PFCI, BloomNet Director of Education and Industry Relations, was installed as AIFD’s President-Elect. Other highlights of the Symposium included an Impact Business Session presented by Renato Cruz Sogueco, BloomNet Vice President of Digital Strategy and Education. Renato’s session revealed findings from the American Floral Endowment (AFE) Floral Purchasing Tracking Study and he offered strategies florists can implement to optimize this valuable data. Renato also teamed with Floriology Institute instructor Donald Yim, AIFD, to present “How to be an Internet Superstar.” The interactive session focused on how florists can efficiently build, drive, and protect their online presence utilizing helpful apps and online tools.

The original article can be found at Floriology's Magazine.