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3 Easy Ways You Can Improve Your Shop's Digital Marketing

Digital marketing strategy is a carousel when it comes to change and adaptation. Sprinkle in the floral industry and ordering online is more popular than ever before. How do you keep up with this evolving market? Apply these tips to better improve your chances of gaining customers digitally for your floral business. 

Flower Photography  

Great designs are important but capturing great photos of those designs can be just as important.  

Hiring a professional could break the bank, so consider developing your photography skills. Investing in purchasing the proper equipment may save you big in the long run. Plus, it can be a huge revenue-building opportunity.   

If you consider the lighting and quality of the image before posting your design photos to social media or to your website, you’ll see an improvement in your overall brand awareness. Enhancing the quality of your floral pictures could take your floral shop to the next level.  

Local Floral Shop Rankings via SEO  

If you are a floral business owner, it’s time you start taking notice of your search engine optimization (SEO) ranking. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.   

What are organic search results? They are any unpaid traffic that can’t be influenced by paid advertising.   

As a flower shop owner, your location in Google’s ranking means everything. It is important to double-check if your Google My Business is set up and up to date. This includes shop hours, reviews, services, anything within your business entity.   

Missing important information for your shop can penalize your Google SEO rankings. In addition, be sure to incorporate your shop’s location into your online branding. This includes social media posts, blogs and website. This will all impact your SEO.   

Quality Content  

To better your floral digital marketing, the quality of your content is essential to driving traffic to your site/shop.  

Quality content drives traffic. Traffic improves SEO. SEO improves rankings, and rankings bring in paying customers!   

Don’t be afraid to explore other mediums in order to reach more audiences and expand traffic. Consider repurposing those Pinterest and Instagram pictures into potential blog posts focusing in on keywords that are relevant to your shop.  

For example, if you are looking to drive engaged couples to your site, utilize keywords like wedding flowers or wedding florists in (your shop’s location).  

These tips are simple and practical, yet effective if you want to improve your shop’s digital marketing. Even if you’re budget is low or your resources are cut short due to the COVID-19 pandemic, take it one step at a time, and you’ll start to see your floral business maximized potential.