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“Learning is Earning”....see how continuing education can enhance your profits!

Building a Foundation for Continual Success

Ongoing education can be key to business growth and higher earnings

There’s a catch-phrase many people use to describe one’s commitment and path to widening their career opportunities and expanding their revenue potential. The phrase is “learning is earning” and it certainly holds true in the floral industry.

Continuing education courses can offer a treasure-trove of insights about everything from floral design, to product purchasing, to enhancing staff performance, to maximizing marketing efforts, and much more – providing a solid foundation for business growth and greater earnings.

Here are just some of the educational resources available to florists and floral designers.



The Academy, with locations in San Francisco and San Jose, provides an array of classes with a focus on the art of floral design, including current workshops in American and European styles of fresh flower arrangements, traditional Japanese floral arrangements, and arts and crafts classes for shadow box and decoupage construction.


Located inside Centerville Florist in a suburb of Dayton, Ohio, the school offers an intensive three-week course. Students receive 120 hours of instruction, mostly hands-on work projects with the objective to train students in the art of floral design so they can be expected to successfully perform requested floral designs in today’s job market. Courses include: Basic Floral Design Practices, Sympathy Flowers, Wedding Flowers, and Flower Shop Operations.

Joe Emerick, the co-owner of Centerville Florist, serves as director and senior instructor. Keith Weiderhold, co-owner of the shop, is also an instructor.


Founded in 1969 and purchased by Leanne Kesler, AIFD, and David Kesler, AIFD, in 1988, Floral Design Institute has cultivated an atmosphere where both complete beginners and the most advanced floral designers feel comfortable and are able to develop their individual skills and talents to the maximum potential.

Courses include Basic Floral Design Certification, Advanced Floral Design Certification, Wedding Floral Specialist Certification, Online Floral Class Certification, Advanced Floral Design Workshops, Floral Design Workshops and Classes, and the new online Fundamentals of Floral Design. Floral Design Institute is an AIFD Education Partner and offers certifications in all of its classes.


The Institute was created with retail florists and designers in mind. The instructors not only stay on top of industry trends and the latest design techniques...some of them are even involved in setting the trends and teaching them to the industry through stage presentations, social media, blog posts, and webinars.

Renowned instructors include Jackie Lacey, AIFD, CFD, PFCI, the Institute’s Director of Education and Industry Relations; Anthony Swick, AIFD, CFD, PFCI; Donald Yim, AIFD, CFD, CPFD; Sandy Schroeck, AIFD, CFD, PFCI; Renato Cruz Sogueco, PFCI, BloomNet’s Vice President of Digital Strategy and Education; Lesley Bolden, AIFD, CFD; Stacey Carlton, AIFD, CFD; and business instructor Charley Howard.

As an added benefit, because Floriology Institute is an AIFD Education Partner, it offers a path to AIFD’s national floral certification, CFD. What’s more, Floriology “On the Road” brings select courses to a city near you.
Courses offered by Floriology Institute for the remainder of 2018 include: Reinventing Everyday Design; and Celebrating Life Everyday. In 2019, look for the following courses: Elements & Principles of Design; Flowers to Wear; Wedding Bliss & Plan, Price, Place: Special Events; and Certification and Competition.


FTD offers a variety of educational classes online, as well as webinars, how-to videos and boot camp classes that help florists to improve their design and business skills.


Teleflora offers an array of educational opportunities including several informative tutorials. Go to the website listed above, and click on Design Education.

Knowledge Gained, Goals Reached

The Floriology Institute in Jacksonville, Florida is among the country’s foremost centers for floral design and florist-related education. With the recent revision of the CFD (Certified Floral Designer) program endorsed by the American Institute of Floral Designers (AIFD), you can participate and achieve your National CFD designation through the Floriology Institute.

A vital step in preparing for and achieving the coveted goal of CFD certification is gaining knowledge and feedback from highly experienced floral design experts and certified floral evaluators and judges who fully understand the rigors of working toward CFD status.

It’s also important to note that floral designers who participate in the Professional Floral Design Evaluation (PFDE) after taking at least one prep course and working with at least one mentor are 85 percent more likely to have a successful outcome.

The Floriology Institute is an official AIFD Education Partner and our AIFD accredited instructors continually embrace new design techniques, stay on top of the latest floral and consumer trends, and adopt proven, innovative best business practices in order to pass this knowledge on to students. To move toward CFD designation, students attending Floriology Institute must successfully complete the following courses: Elements & Principles of Design; Wedding Bliss & Plan, Price, Place: Special Events; and Celebrating Life Everyday.

Students must also achieve a successful pass rate for the Certification and Competition course. A written test will also be given and upon passing the test, the student’s name will be submitted to AIFD headquarters for completion of the CFD certification process.

Established in 1965, AIFD is the floral industry’s leading non-profit organization dedicated to establishing, maintaining, and recognizing the highest standard of professional floral design. Accredited membership in AIFD is extremely selective and obtained only after a candidate has effectively demonstrated advanced professional ability of his or her floral artistry and a clear understanding of the elements and principles of design. Members proudly wear the AIFD addendum on their name to demonstrate that their peers have found them to be “Accredited in Floral Design.” They must continue to demonstrate their “cutting edge” art by meeting specified continuing education requirements