Skip to main content
  • Shop, Learn & Network at Our Fresh Forum Event!

    Learn More!
  • Learn from some of the best in the industry at Fresh Forum!

    Learn More!
  • The Knowledge of the Network, Mailed Straight to Your Door!

    Learn More!
  • Join Us at an Industry Events or Tradeshow!

    Learn More!

Floriology Magazine

The Knowledge of the Network, in Writing!

The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.


Printed right here in the United States, Floriology Magazine includes all of the content florists have told us they want: innovative trends, forward-thinking floral design ideas, marketing strategies for print and digital, technology insights and inspirational success stories from florists just like them, throughout the industry.

Our goal is to strengthen and build community within the floral industry by sharing practical insights, innovative approaches and best practices from fellow Florists to form profitable relationships with your customers and recapture the joy of the language of flowers.


Every issue contains feature sections, designed to educate, inspire readers and build the floral community. Back to Basics underscores the importance of fundamentals and reinforce the elementary principals of design. On the Edge shines the limelight on cutting-edge designs that feature latest industry trends, to inspire your creativity. Then, our favorite, the Owners Corner features one of our own shops, and shares highlights of an element of work they do well.

We're proud to offer educational articles and opportunities through the publication's online editions. There, you'll find the same great content, with the added bonus of videos centered on design and business, along with "tips and tricks", as well as in-depth industry success stories, industry event pictures, and more! Click on any link, and you'll be sent directly to the video or the website listed. Simple as that!

This publication is also produced on a bi-monthly basis, allowing the editors ample time to properly investigate, interview contributors and prepare the articles for our industry leading floral education magazine, and still do so without the need for paid advertising! 


Whether the topic is technology, marketing, sales or social networking, Floriology Magazine is designed to help increase your floral profitability and efficiency!

Newest Edition Sneak Peak!

WOW is the word and beautiful is the look as the September-October edition of Floriology Magazine showcases the artistic and innovative designs of Leopoldo Gomez. We also salute the newest AIFD members as well as BloomNet President Mark Nance, AAF, who has been inducted into the Texas State Florists' Association Hall of Fame

Also in this issue:

  • Check out the hottest bridal trends; be inspired by the 60+ year legacy of a flower shop in Michigan
  • Learn step-by-step techniques for creating a timeless cascading lily bouquet
  • See the latest creations from the Floral Design Council
  • Meet our 2017 "Send Some Love" and "Love to Learn" Sweepstakes winners and much more!

Read more button